How do you define “luxury” when you’re trying to be eco friendly?

People often ask us how MaLeeMa manages to create luxury products while staying genuinely eco friendly.

The honest answer?
It’s not about adding more. It’s about choosing better.

We don’t start with trends.
We start with use.

Questions we ask before designing anything:

• Where will this bag actually go?
• How often will it be used?
• Will it still make sense a year (or five) from now?

Only after that do we choose materials banana fibre, bamboo blends, recycled components not because they sound good on a label, but because they perform better in real life.

For us, luxury isn’t excess.
It’s restraint.
Thoughtful design.
Durability.

And products that quietly earn their place in your everyday routine instead of demanding attention.

That’s how we’re building MaLeeMa -
slowly, intentionally, and for the long run.

Would love to hear from this community:
👉 When you buy something today, what makes it feel “worth it” to you aesthetics, durability, fashion, sustainability, or something else?