Building a fashion e-commerce brand in public (what I’m focusing on first)

I’m building VG Vitagrazia, a women’s fashion store, and decided to focus on fundamentals before ads:

Clear product pages

Honest photos (no heavy editing)

Simple messaging: who it’s for and why

No big growth yet, but early visitors actually read the pages — which feels like a win.

If you’ve built an e-commerce brand:

What did you focus on first — traffic or conversion?