•1 min read•from SustainableFashion
Anyone else feel irritated by what they wear? Building something to solve this.
After a decade designing in fashion, I kept seeing the same problem: clothes designed for performance/aesthetics and to look good on the surface, but what about the underneath?
I'm building a small skin-first clothing brand (EPØ EN+) and genuinely want feedback from people who want to feel good in what they wear.
Quick questions:
- What fabrics irritate you most?
- Have you found ANY brands that work for you?
- What would you want in "skin-friendly" activewear/lifestyle wear?
Happy to share what I've learned about fabric/skin interaction in return. I am in the research phase and want to build this right, so would really appreciate any insights.
I have attached my waitlist link incase anyone wants to follow my journey, and find me over on instagram.
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