20 Tips for Luxury Brands to Remain Relevant During the Lock Down Days

As the world locks down due to the Corona virus pandemic, brands, businesses, societies and people alike are passing through a traumatic experience. Daily lives have changed dramatically for most of us. Those facing the customers, those behind the desks and those out in the field. None is spared of this life threatening & devastating turning point in the history of human kind.

Brands everywhere are having to make difficult decisions on how they will support compliance with local regulations and closures, continue to serve the business, and strategize on how to emerge stronger after all this is over. For many, this means that large populations of employees – including those who work in headquarters and store support centers, store associates, and distribution workers – are faced with new types of working, including working from home.

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