Couples of eyebrows falling out after tinting them?

I have tinted my eyebrows 3 times now but everytime I tint them, there is a SLIGHT burning sensation when dye is on + 3-4 strains of eyebrows fall out after I wipe the dye off with cotton pad. Is it normal with Just For Men beard dye? I do make a mistake of washing my face w a cleanser right before tinting so the face is slightly sensitive