2 min readfrom travel

Which country has the best versions of Western chains?

When I travel abroad, I usually try to reserve a meal to try the local version of familiar chains. This is a surprisingly good way to understand local tastes, as global chains glocalise their products to survive in diverse markets.

Here are some of my observations:

- McDonald’s in Asia (this encompasses East, Southeast, South and West) often has fried chicken (as in bone-in thighs and breasts, not just chicken nuggets). And they make it way better than KFC. This is something I wish the brand brought back to the West.
- Subway and Taco Bell, where they exist, seem to cater almost exclusively to Western expats. I have never been anywhere where the locals seem to actually enjoy them. As such, these chains have the least variation across countries.
- In many developing countries, fast food is priced at a premium. In other words, it becomes a luxury goods rather than an inferior good, which is how it is often treated as in the West.

I wonder if any of you do the same when you travel. And if so, what are your favourite local versions of major chains?

submitted by /u/HolyFatherLeoXIV
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Tagged with

#travel content
#Western chains
#McDonald's
#local version
#fast food
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#global chains
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#local tastes
#fried chicken
#KFC
#Subway
#Taco Bell
#Western expats
#developing countries
#travel abroad
#variation
#luxury goods
#inferior good
#diverse markets