Is it possible for anybody to become highly photogenic?

Just like how some people can dance better cause they have always danced confidently, is it the same thing for being in front of a camera? I‘m not referring to the body though, just the face.

Background: I was just rewatching that model show with Naomi Campbell S1E1 and those girls were so photogenic even without makeup.

How does one even learn it? With a professional? Alone?