How do you wear a scarf/shoulder covering like this?

I've had this for a while and only ever worn it maybe once. It's super cute, but I feel as though I'm wearing it wrong when I drape it over my shoulders (flat side on my back) and tie it in the front. How is it meant to be worn, and what is this sort of thing called?

I'm a gender non-conforming man, so I don't mind if it's intended for more feminine styles, but I would appreciate some advice about how to style it so that I can get more use out of it. :)