Photographer Builds His Own Tethering App to Solve Subscription Fatigue

For more than a decade, commercial photographer and retoucher John Barnard has worked across high-end campaigns for brands including Nike, Apple, Restoration Hardware, and Pottery Barn. But after 15 years in the industry, what ultimately pushed him to build his own software wasn’t a creative breakthrough or a business pivot. It was a broken tethering connection on set.

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