Thoughts on only applying skincare at night?

So I always apply my skincare at night, after bathing (I always bathe at night, never in the morning/afternoon). But I see a lot of my friends apply theirs in the morning. Thoughts? Should I be applying my skincare in the morning as well? I only use Cetaphil's moisturizing lotion and Neutrogena's alcohol-free toner. Would love to hear your thoughts and recos! Thank you so much in advance!