Spent my entire career in textiles. Finally built the merino tee I always wanted.

I've spent my entire career in textiles. From raw fibers to finished garments — it's all I know.

For years I've seen how merino is made, what corners get cut, and why most "premium" products aren't as premium as the price tag suggests.

So I finally did something about it.

I developed my own merino t-shirt. 100% merino wool, 17.2 microns, RWS certified, made in Portugal — and I controlled every step of the process myself, from the yarn to the finished piece.

The brand is called Woon. We're launching on May 19th.

If you want early access — and there's something reserved for people on the list — sign up at woon.pt

You can also follow along on Instagram @woon.pt — I'll be sharing more about the fabric, the process, and what went into building this from scratch.

Happy to answer any questions about merino, microns, RWS, or how the product was made.