What's with haole people now thinking it's "cool" to do Hawaiian things after we grew up shamed for it

Being native hawaiian, all I knew growing up was that my parents’ generation got shamed for practicing our culture, for speaking Hawaiian, dancing hula, all of it. My generation was really the first to grow up being proud of who we are and wanting to reconnect with these things. But now that our culture is finally being accepted and celebrated, suddenly all these haole people are super into it too. Literal people who just moved here are making lei, joining hālau, canoe clubs, and repping the Hawaiian flag!!! Like what???

Can someone please explain this to me.

EDIT: I should have specified. I'm all for people coming here and embracing our culture. What I'm NOT for, are the people that come here, learn a traditional practice, consider themselves an expert (and in some cases make up their own Hawaiian name for themselves), and teach others (sometimes to the point of even trying to shame Hawaiians who they think are doing their own practice "incorrectly"). It's like people are trying to pretend to be local or even to be Hawaiian