This is what our production unit in Tamil Nadu actually looks like. Not a mood board.

I see a lot of sustainable brand content that looks like it was shot by a professional photographer in a very clean studio.

This is not that.

Last week at our unit in Tamil Nadu:
- Yarn being sorted on the floor
- Three women in a heated argument about which weave pattern looks better (the third one won)
- Someone's child asleep in the corner on a mat
- The smell of banana fiber drying in the sun coming through the window
- Four chai breaks before noon

This is what building a sustainable brand actually looks like from the inside.
No mood board. No art direction. We make bags and yarn from banana agro waste, and every product moves through this unit before it ships.

If you're curious about the process fiber extraction, spinning, weaving, finishing happy to go into detail in the comments.