I started a vegan clothing brand where all profits go to animal sanctuaries

I’ve spent a lot of time reading discussions around vegan clothing recently and kept seeing the same frustrations come up:

• greenwashing

• unclear materials

• “eco” brands still using animal products

• plastic-heavy alternatives

• clothing that either feels low quality or has no real purpose behind it

That’s a big part of why I started Kind Klothes.

The goal wasn’t just to make vegan clothing, but to create something that actually helps animals in a direct way.

Every penny of profit goes to animal sanctuaries.

The clothing itself is:

• 100% vegan

• shipped in plastic-free eco-friendly packaging

• part of Hoomanwear, which has distribution units worldwide

I’ve also been volunteering at sanctuaries recently and seeing first-hand the costs involved in caring for rescued animals. One sanctuary alone spends around £41,000 every 10 weeks just on food just for the pigs, sheep and horses!

I know people are understandably sceptical of brands making ethical claims online now, so I’m trying to keep this as transparent and purpose-driven as possible rather than turning it into another “lifestyle brand”.

Would genuinely love feedback from people here on:

• what you look for in vegan clothing

• what frustrates you about existing brands

• and what you wish more ethical brands would do differently

If anyone wants to take a look, it’s: KindKlothes.com