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AI-Generated ‘Photo’ Disqualified From Hasselblad Masters 2026

AI-Generated ‘Photo’ Disqualified From Hasselblad Masters 2026

A man and woman sit at a small round table outdoors at night, engaged in conversation. An arrow highlights a close-up of a Coca-Cola bottle and a white ashtray on the table.

Hasselblad has disqualified a photographer accused of using generative artificial intelligence (AI) from Hasselblad Masters 2026.

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