Does anyone else find "clean beauty" marketing confusing?

I've been trying to make more informed choices about my beauty products, and I've been drawn into the "clean beauty" space. However, the more I research, the more confused I become. There doesn't seem to be a consistent definition, and different brands seem to have different standards. For example, some brands focus on avoiding parabens, while others highlight the absence of sulfates or artificial fragrances. I find it hard to understand what makes a product truly "clean". I'm starting to think that I'm focusing on the wrong thing. Instead of chasing arbitrary labels, perhaps I should focus on finding products that are effective for my skin, regardless of whether they're marketed as "clean". I'm curious to hear if others are experiencing the same confusion. Maybe someone can clarify things for me.