How do you grow a clothing brand from 0 when nobody knows it yet?

I started a new fashion brand with a webshop and everything, but I’m struggling to get sales because nobody knows the brand yet. What’s the best way to build a community around it?

I was thinking about posting edits that match my target audience on TikTok and Instagram so people see it on their For You Page and become aware of the brand. But the hard part is getting videos of people actually wearing the products, since I haven’t done any collaborations yet.

Do you guys have any ideas on what I should focus on to start seeing results? And maybe some other viral content ideas besides edits?