•1 min read•from SustainableFashion
The Scandi style aesthetic is everywhere

| Danes and Swedes are known to be more intentional with their purchases, focusing on the quality of item and sustainability, because annual salary after taxes is around $40K USD. Yet, online the Scandi aesthetic is trending, which contradicts the culture. I'm tired of influencers and companies pushing it so hard. [link] [comments] |
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