Marc Jacobs Beauty Is Back & This Is The Brand's Product Lineup
After months of soft launches (including a stealth appearance on Rachel Sennott at the Met Gala), Marc Jacobs Beauty is back. When the brand first launched in 2013, it quickly gained a cult-following for offering a fun, fashion-forward approach to makeup and skin care, with its smudge-proof eyeliners, powder bronzers, and coconut-infused primer among its biggest hits. Not to mention the roster of cultural icons and supermodels who starred in campaigns, including Winona Ryder, Jessica Lange, and Adwoa Aboah. It all came to an end in 2021 when its partnership with LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo expired. Now, two years after Coty Inc., the beauty conglomerate who also produces Marc Jacobs’ popular fragrance line, acquired the license, the brand is relaunching with an initial lineup of seven color cosmetic products.
Marc Jacobs Beauty 2.0 is even more joyful, colorful, and has an underlying touch of Marc Jacobs’ signature playful rebellion that he’s infused into his designs since the iconic “grunge” collection he created for Perry Ellis in 1993.
“I think about beauty the way I think about fashion: it’s an area for creativity and self-expression. Marc Jacobs Beauty represents joy, and is a celebration of how we can use makeup to express ourselves through color, through texture, and shape,” Jacobs shared in a statement.
The products include reimagined, newly-formulated takes on original best-sellers (like the gel liners), and entirely new creations like the multi-use blush stick. All of the packaging was created by Jacobs and features charm motifs for each makeup category (stars for eyes, daisies for complexion, and hearts for lips). Each product and shade has a tongue-in-cheek name to add to the playful vibe of the collection. (The Heart On Lipstick in On Red, a you guessed it, cherry red shade, is one standout example.)
“My version of beauty is different from other people’s, because I’m different from other people. These are the things that I love — the things I want to see more of, the things I want to encourage in others. Created with genuine passion, curiosity, and open-mindedness, they twist and turn the familiar into something new and unexpected,” Jacobs says of the line.
Ahead of the brand’s June 1st launch on sephora.com, get all of the details on the Marc Jacobs Beauty product lineup.
Born Star Eyeshadow
The richly pigmented cream-to-powder eyeshadows come in 14 shades across four finishes: matte, metallic, glitter, and duochrome. While each one offers bold color payoff in one swipe, they can be diffused for a softer look.
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Drawn This Way Eyeliner
OG Marc Jacobs Beauty fans, rejoice! There’s a new take on the fan-favorite gel eyeliners you loved. The Drawn This Way Eyeliner is a creamy, waterproof formula that glides on effortessly but stays put for up to 24 hours. There are 21 shades across four finishes (matte, metallic, duochrome, and glitter) to play with, ranging from classic black to vibrant royal blue and every hue in between.
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Flashes Mascara
This volume-boosting mascara makes lashes look lush and full without any clumping or smudging. In addition to black, it also comes in chocolate brown and royal blue.
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Joystick Blush Stick
Not your average blush, this buildable cream stick can also be used on the lips for a monochromatic look. It has a soft powder finish that stays smooth and evenly blended, thanks to its hydrating blend of daisy flower oil and hyaluronic acid. There are 11 shades to choose from, spanning pinks, reds, oranges, and purples.
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Legally Bronze Pressed Bronzer Powder
Use the Legally Bronze Bronzer to add a sun-kissed glow to the skin or to sculpt your features. Each of the eight shades are infused with daisy flower oil to ensure a smooth, non-streaky finish.
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