Tamron Officially Confirms What Few Journalists Always Knew

In the past few years, Phoblographer has published reviews where we've often felt like something could've just been a firmware update instead of a brand new product release. And often, we've wondered why there was even a new product in the first place. "In general, some minor performance improvements can be implemented via a firmware update," Stacie Errera, Vice President of Tamron America's Marketing division tells us in consult with Tamron Co., Ltd., the parent company of Tamron Americas. "However, the G1 versions have hardware limitations such as the AF motor and main circuit board." And sometimes, those hardware improvements really don't get discussed enough with the press.