Why are "all" bronzers orange?

So obviously not all, but I am a regular makeup consumer and no specialist, and I don't spend days upon days researching before buying a new makeup product. I love to visit stores and look at makeup physically, and I have noticed that most bronzers are sooo frekkin orange!

You may be fooled by the look of an unswatched product until the initial layer of the powder is gone and the true colour hides underneath..

So I will give an example, but I guess everyone is aware that this "trend" with orange bronzer has been going on for years already.

My last purchase was exactly like this. I saw the Revolution 3-palette kit with bronzer, highlighter and shimmer blush in model 'Ultra Fair'. The bronzer looked cool toned, and the price was super cheap so I figured I would grab it as a 3-kit would be nice during travels...

Opened the kit at home, the bronzer looked less cool toned without the lid, but it wasn't until I swirled my brush into it and dabbed on my very fair skin, that I saw I looked like the Orange President...

And then I saw the highlighter is pink, and the shimmer blush is like rosy orange... An extremely weird colour combination.

This is so annoying and frustrating.

Any tips for a bronzer that doesn't cost an arm or a leg, that isn't completely orange? I have neutral, fair skin.

Don't live in the US so some brands may be off limits.