7 min readfrom WSU Insider | Washington State University

A star is born: WSU’s Cosmic Crisp® Apple

A star is born: WSU’s Cosmic Crisp® Apple
WSU Delivers

A star is born: WSU’s Cosmic Crisp® Apple

The Cosmic Crisp® is an apple with economic impact.

A hot-air balloon shaped like a crimson apple with the word Cosmic Crisp on it.

Licensing revenue from the apple developed by Washington State University has topped $30 million since it was introduced in 2019.

Consumers can’t get enough of the Cosmic Crisp®’s sweet-tart flavor and snappy character.

Here’s the story of how Cosmic Crisp® became a star.

Explore WSU News to learn more about how WSU’s impact goes beyond the numbers.

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