Eyes glow effect!

Hey guys, I wanted to know how I could recreate the red eyes glow effect that a lot of old digital cameras have on my modern Sony EVZ10. My understanding is that this comes from low light conditions and having the flash being close to the camera sensor. Is this effect achievable? Assuming I can place a shoe mount flash closer to my camera's lens. Also, I would appreciate any recommendations for a good flash attachment, as I find most of them sit high above the lens itself, or any other recommendations that might help achieve this effect.