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Polaroid’s ‘Analog Summer’ Campaign Pushes Against Digital Overload

Polaroid’s ‘Analog Summer’ Campaign Pushes Against Digital Overload

A Polaroid ad in a subway station shows a photo of a person outdoors, with handwritten text saying, "What a glorious day to stare into various screens for hours on end." Polaroid branding and product info are also visible.

As digital technology has become ever more ingrained in modern life, a paradox has emerged alongside it: analog pursuits have experienced a remarkable resurgence.

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