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•1 min read•from PetaPixel

Polaroid’s ‘Analog Summer’ Campaign Pushes Against Digital Overload

Polaroid’s ‘Analog Summer’ Campaign Pushes Against Digital Overload

A Polaroid ad in a subway station shows a photo of a person outdoors, with handwritten text saying, "What a glorious day to stare into various screens for hours on end." Polaroid branding and product info are also visible.

As digital technology has become ever more ingrained in modern life, a paradox has emerged alongside it: analog pursuits have experienced a remarkable resurgence.

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Tagged with

#health and wellness
#high-end travel
#Polaroid
#Analog
#Digital
#Campaign
#Digital Overload
#Resurgence
#Photography
#Analog Photography
#Summer
#Technology
#Screens
#Branding
#Product
#Marketing
#Subway
#Advertising
#Image
#Paradox