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•1 min read•from PetaPixel

Cycling Brand is Mocked Over AI Image of Handlebars Protruding From Bike Seat

Cycling Brand is Mocked Over AI Image of Handlebars Protruding From Bike Seat

A person wearing a helmet stands on a tree-lined path in a park, smiling while adjusting their helmet strap next to a black road bicycle. The scene is bright and sunny with green grass and trees.

Cycling is all about getting outside, zooming through beautiful vistas, and just generally being in touch with reality. So it was a bizarre choice for outdoor retailer REI to use a ridiculous AI image on Instagram this past week.

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Tagged with

#health and wellness
#brand collaborations
#outdoor fitness
#high-end travel
#cycling
#REI
#AI image
#handlebars
#bike seat
#Instagram
#outdoor retailer
#road bicycle
#helmet
#vistas
#park
#AI
#outdoor
#image
#photo
#bicycle