2 min readfrom SustainableFashion

Does anyone else feel like Indian fashion brands are selling polyester as premium and just... not telling you?

So I have been thinking about this for a while and wanted to get some honest opinions from people who actually pay attention to what their clothes are made of.

Something I keep noticing is that a lot of brands, especially Indian D2C ones but honestly globally too, market themselves as considered or premium but are still using polyester and synthetic blends. The photography is beautiful, the pricing signals quality, but the label tells a completely different story. And most consumers never find out until it is already in their hands.

I looked into it and 59% of all clothing made globally is still synthetic. Which feels like a massive problem that the fashion industry is very quietly not talking about.

A few things I wanted to ask this community specifically because I feel like you would have real opinions on this:

When you are shopping, especially online, how do you actually verify what something is made of before buying? Do you trust brand claims or do you have a way of checking?

Have you found any brands, at any price point, that are genuinely transparent about fabric composition and sourcing in a way that feels real rather than just marketing?

Do you think most consumers outside of sustainability communities actually care about this or is it still quite niche? Asking because I am trying to understand how big this problem really is beyond people who are already paying attention.

And if a brand gave you complete transparency, not just sustainability claims but literally the name of the person who made your piece, the exact fabric cost, where it came from would that change how much you were willing to pay for something?

Genuinely curious because I feel like the conversation around sustainable fashion focuses a lot on environmental impact but less on the basic consumer deception angle. Would love to hear what people actually think

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Tagged with

#sustainable fashion
#fashion promotions
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#brand collaborations
#aesthetic photography
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#Instagram marketing
#polyester
#Indian fashion
#synthetic blends
#transparency
#fabric composition
#consumer deception
#sourcing
#D2C brands
#brand claims
#environmental impact
#online shopping
#premium