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•1 min read•from PetaPixel

Models Accuse Fashion Brand of Using AI to Recreate Them

Models Accuse Fashion Brand of Using AI to Recreate Them

A woman models a light blue, off-the-shoulder crop top with a matching ruffled mini skirt. On the left, she stands against a plain background; on the right, she sits on a hammock outdoors with spring-themed text overlay.

Models are reportedly accusing fashion retailer Rainbow Shops of using AI to create lookalike images of them around the same time that their work with the company dried up.

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Tagged with

#fashion photography
#urban fashion
#brand collaborations
#AI
#models
#fashion
#Rainbow Shops
#lookalike images
#doppelgangers
#image generation
#retail
#AI recreation
#copyright
#legal action
#image rights
#digital likeness
#content creation
#portrait photography
#visual identity
#deepfakes