Do you think affordable luxury clothing is worth it?

I keep seeing brands describe themselves as affordable luxury and I never know how seriously to take it. Sometimes it feels like you’re paying for better fabrics and cuts and other times it feels like nice photos and branding. I’m trying to be more intentional with shopping and figure out how people judge value with clothing. What actually makes a piece worth paying a bit more for in your opinion as in fabric, fit, cost per wear or something else?