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No Joke—This Blurring Balm Is Like Wearing Cashmere on My Lips

 No Joke—This Blurring Balm Is Like Wearing Cashmere on My Lips

It's no secret that Hourglass is one of my all-time favourite makeup brands of all time. Despite having a full beauty cupboard full of makeup products at my disposal, when you look at the products that have made it into my everyday makeup at home, Hourglass is the MVP of my makeup bag. The Phantom Glossy Balms? A modern icon. The Vanish Airbrush Concealer? No other concealer compares. You get the idea: anything Hourglass launches, I just know it's going to be good.

So, when I heard that Hourglass was launching the Phantom Blur Balms (£36), a blurring, matte version of the original Phantom Glossy Balms, I could barely contain my excitement.

The Hourglass Phantom Blur Balms on a marble table

(Image credit: @eleanorvousden for Who What Wear UK)

Hourglass Phantom Blur Balms

The Formula

If you've been trying to recreate that blurred lip look popularised by celebrity makeup artist Nina Park, then you can put your lip liners down. This blurring balm delivers a blurred, soft-focus lip in one swipe. What's genius about it is that it has the soft-matte finish that mimics the natural texture of your lips, yet it feels exactly like a hydrating lip balm on the lips. It's hydrating and comfortable to wear, with a flexible slip when you smack your lips—unlike many matte lipsticks that cling and feel drying to wear.

The beauty of them is that they can be applied lightly for a wash of colour, layered up for more intensity or paired with your lip liner if you want a more defined look.

The Shades

I have two shades of the Phantom Blur Balms (there are currently five very wearable, natural-looking shades in the edit), and they've both taken up permanent residencies in my makeup bag and my handbag. Echo, a soft, neutral pink, has been my everyday go-to, whereas Whisper has a pinky mauve tone that I've been leaning towards more so for summer. I'll definitely be picking up some of the deeper shades for next season. Honestly? I can't imagine my makeup bag without these since trying them.

Echo

Eleanor wearing Hourglass Phantom Blur Balm in Echo

(Image credit: @eleanorvousden for Who What Wear UK)

Whisper

Eleanor wearing Hourglass Phantom Blur Balm in Whisper

(Image credit: @eleanorvousden for Who What Wear UK)

Shop the Shades:

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At Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including some skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.

We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.

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