How a Photographer Lost a $259K Photoshoot to AI

I recently worked with a photographer to estimate and negotiate a project for a smaller sports apparel client. In our initial creative call, the client described the need for “dynamic and compelling” product images of their new retail line consisting of 100 items of athleisure. They wanted still life shots in sports fans’ homes as well as the same products worn by a model in a tailgating scene. We built a complete production estimate covering crew, locations, talent, set design, props, hair, makeup, wardrobe, and retouching across an estimated 125 images. These final assets were intended for the client’s website, e-commerce platforms, and paid social media.