Cool People (Including Me) Would Buy These 46 New Arrivals From Ref, Shopbop, Zara, and J.Crew
Summer is still in full swing in my own closet and at all of my favorite retailers right now. At Reformation, Shopbop, Zara, and J.Crew, the new arrivals just keep coming, and I'm here to report on the latest bunch because they're really that good. I plopped myself on my couch (importantly, right in front of the AC) and spent my summer Friday doing a deep dive through all four sites. The number of tabs I had open at one time may have had my laptop making a certain whirring sound, so if you work in Who What Wear's IT department, consider this my formal apology.
Everyone else, though, consider this my gift to you: a few hours of labor and some minor tech issues to produce 46 of the coolest new arrivals on my radar, from the airy Zara top I just ordered and wore straight away (pictured here) to the Reformation sandals that are sparking a new shoe color trend. Below, shop the new arrivals that only the very chicest people will put in their carts, all handpicked by me.
Zara
Already purchased and worn this week.
Bermuda shorts are cool, but culottes are even cooler.
Très chic.
Simple but impactful.
All the most forward dressers are wearing light-pink jeans this season.
Peak pretty.
I love a fun styling piece in the summer.
Just a great elevated basic.
So '90s but also so now.
The kind of easy top I like to throw on with jeans when I can't be bothered.
Yes, striped jeans are having a moment.
Giving major "vacation in Ibiza" energy.
I'm speechless.
This silhouette is getting even more important this season.
Reformation
Fun!
I've seen every pair of capris out there, but these might take the cake.
This color is altering my brain chemistry.
Stripes over polka dots this summer. I said what I said.
I'll play ball.
I haven't stopped thinking about them, really.
Pouches are the bags of the summer.
Oh, this? Just a really great, timeless basic.
Is it crazy that I already want to shop for fall?
It's giving Khaite.
Shopbop
After their viral run at other retailers, I'm setting the over-under for these selling out at Shopbop in a week.
Our team can't stop talking about the striped version of this bag, but this leather iteration might be even better.
Cool girls aren't wearing plain white tees. They're wearing striped versions, specifically this Kallmeyer style.
Arguably the coolest sneakers of 2026.
The color and the neckline are way too good.
I can always count on SIR for a pretty dress.
It's all about the non-black flip-flops.
The new Coach It bag that all my editor friends are wearing and shopping.
I've been on the hunt for a pair of cool ruched loafers, and that search ends now.
I'm getting major Carrie Bradshaw energy.
What all the L.A. It girls are wearing to Pilates instead of classic leggings.
You know you want a pair.
J.Crew
Just add a white tee.
If you know me, you know I'm all over this.
The Rollnecks just keep getting better and better!
Easy but pretty.
Hello, swim cover-up.
Scroll on if you hate compliments.
Incredibly chic.
Incredibly chic, part two.
Scarf-inspired styles are everywhere this summer.
The contrast trim is peak 2026.
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