•1 min read•from TechCrunch
David Beckham’s health drink startup IM8 takes $1B from General Catalyst’s unusual CVF fund
General Catalyst’s Customer Value Fund doesn't make equity investments. It's providing $1 billion for IM8, known for its longevity vitamin drink.
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Tagged with
#IM8
#longevity
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#Customer Value Fund (CVF)
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#David Beckham
#financial investment
#venture fund
#capital
#beverage
#health & wellness
#product
#innovative funding
#consumer products
#alternative investment