An Upscale Barbecue Dinner and a Danielle Frankel Dress Set the Tone for This Fashion Editor's Texas Wedding

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Every relationship has its own origin story. Some couples meet at busy bars, others through mutual friends, and many nowadays on dating apps. For Jordan Goldberg, fashion editor and consultant, and Adam Rossman, a manager at KPMG, it began over test tubes and textbooks in a chemistry class at the University of Texas at Austin.

"We formed a study group with a few other people and became fast friends," Goldberg says. "We were 'studying' almost every single day, which was honestly way too much effort for a low-level science class, but we were just having so much fun." Before long, study sessions turned into dinner plans and concerts, but Goldberg insists their relationship was "purely platonic" in the beginning.

However, everything changed when Goldberg invited Rossman to JMBLYA, a music festival in Austin. "He kissed me right in the middle of the set," she recalls. "I was so caught off guard that I actually asked him why he kissed me." Rossman, on the other hand, had viewed the concert as a proper date. "Since it was just the two of us, I decided to make a move," he explains. "It wasn't planned out at all, but it just felt right in the moment." Their chemistry was undeniable, marking a point of no return for the pair as their friendship was transformed forever. "There was this unspoken conversation where we both just knew this was it," Goldberg reflects.

After graduating, the couple moved to New York City, where their relationship deepened as they navigated new careers and adulthood. Three years later, they moved into a one-bedroom on Astor Place together, and conversations about marriage naturally followed. They envisioned getting engaged in 2025, but Rossman had other plans.

On a snowy weekend in November 2024, the two took a trip to the Sagamore Resort in Lake George. "We drove up on a Friday morning in his parents' car, and Adam was so calm the whole car ride," Goldberg says. "He even plugged his phone into CarPlay, which, looking back, feels very risky [since his text messages could show up on the screen]!" After settling into their hotel room, the couple walked to a lookout spot where Rossman proposed. "I was in complete shock," Goldberg says. "Luckily, he hired a photographer so we could relive it over again because I didn't remember if he got down on one knee." The celebration continued back in NYC with family and friends.

When it came time to plan the wedding, deciding the location was easy: They chose Texas to celebrate where their story began. The Arlo Hotel's clean, modern design offered Goldberg the perfect blank canvas for her creative vision, while the courtyard's striking tree sealed the decision. "The second we saw it, I knew we'd get married beneath it," she says. Keep reading to discover Goldberg's beautiful Danielle Frankel gown, the couple's organic design aesthetic, and how they wove subtle Western touches into their timeless Texas wedding weekend.

Jordan Goldberg: "Our welcome dinner was at Stubb's BBQ, a famous concert venue in Austin. The attire was 'Western chic,' allowing our guests to lean into the Texas feel. And they showed up! They wore bolo ties, cowboy hats, lots of fringe, and denim on denim. We loved it! They arrived around 6:30 p.m. and were greeted with buckets of beers, wildflowers on every table, and a country band playing classic songs (George Strait, Luke Bryan, the works!)."

Details of the welcome dinner.

JG: "I wore a fringe dress from Bevza's resort 2026 collection. The second I saw it on Moda Operandi, I knew it’d be perfect for our Western-themed Friday night. I wanted something that felt like a modern take on country attire. The incredible corsetry and woven detailing made the gown feel contemporary, while the fringe added a Western touch. Alongside the dress, I wore my hair up in a French twist, secured with my mom's wedding barrette. I accessorized with Schutz heels, Dorsey earrings, and an aquamarine cocktail ring from Adam’s late grandmother."

JG: "Adam wore boots and a white button-down shirt from Tecovas, light blue Rag & Bone jeans, and a custom cowboy hat."

JG: "After everyone sat down for dinner, we had four speeches: My best friend Molly; three of Adam’s childhood friends; Adam’s best man and older brother, Evan; and finally Adam's sister Natalie. The speeches were absolutely incredible. They all talked about the evolution of our relationship over the past nine years and how much we’ve grown together."

JG: "The biggest surprise of the evening was that my sister, Natalie, performed alongside my dad, Joel. He played guitar while Natalie sang 'Perfect' by Ed Sheeran. We had been begging my dad to perform at our wedding, but he always told us no because he’d be too nervous. Little did we know they had been practicing for a year. They absolutely killed it, and all of our guests sang along to the chorus. True magic!"

JG: "Our wedding day started at 7 a.m. We had a beautiful hotel room at the Line Hotel with floor-to-ceiling windows, and the sunrise came right in. I opened my eyes to Adam finishing up his vows. We ordered room service, grabbed the tissues, and read our vows to each other. We’re both so grateful we did them privately so we could fully express ourselves without worrying about an audience. We didn’t record this moment; it was just us, and it’s something we’ll both cherish forever."

WWW Weddings Tip: "If the traditions don’t feel right to you, don’t feel like you have to do them. We slept in the same bed the night before the wedding to ease any anxieties. And it really helped both of us. We were calm, got to spend some time together on the wedding day, and didn’t have all of the buildup ahead of time."

JG: "Off the Aisle did our wedding invitations, and we both loved them. We leaned into the colors we were going to feature at the wedding—olives, chartreuse, soft greens—along with lots of texture from embossing. We chose a font that felt timeless, a swirly cursive that was crisp enough to be legible. We loved the way the invitation stacked together so neatly."

JG: "I had four friends, my sister (maid of honor), two cousins, and both Adam's and my mom get ready with me. I wore a blue Fleur du Mal robe with white lace and Carven slippers. I chose the blue robe because I wanted something that felt a bit different from the white I wore for the rest of the weekend while still feeling bridal. The girls wore Skims pj's for the morning—I wanted them to be as comfortable as possible! While some of them were in the beauty chairs, the others played Mahjong, which was a lot of fun. I even mahjed on wedding day, which felt like a good omen!"

WWW Weddings Tip: "Have an activity while you get ready, especially if you have a few hours of glam on the schedule. It keeps the energy high."

JG: "Adam wore a custom Enzo tuxedo for our wedding day. For his birthday this year, I got him a pair of custom cuff links from Rachel G Jewelry—one side has his initials, while the other is a longhorn for the University of Texas. He styled his tuxedo with black alligator cowboy boots from Tecovas."

Adam Rossman: "I wanted to do something that felt different, and cowboy boots felt like the right choice for our Texas wedding. I wore the alligator pair while my dad, my brother, and Jordan’s dad wore coordinating lizard cowboy boots from Tecovas. Our 3-year-old ring bearer even wore cowboy boots with his tuxedo too."

JG: "For beauty, I was honestly really nervous because I typically don't wear much makeup. Luckily, my makeup artist, Hannah Zahner, completely understood my vision. We talked about how I wanted to make sure I looked like myself, and she used lightweight but durable products for my glam. We went for a bronzed, glowy look, using products like EltaMD’s Clear Sunscreen as my base (which I use every day), Saie’s City Set Misting Spray to keep the makeup in place without losing hydration, and Westman Atelier’s Bronzing Stick for a very natural glow. And for the hair, I wanted it to feel very unfussy. We went with messy, undone waves that framed the face organically. I was truly so happy with my glam because I felt like myself. I wasn’t worrying about eyelashes being too heavy or concerned that the lip was too much. Hannah just accentuated my features and made me feel my best. I wore my everyday fragrance for the day, too: Parfum de Marly’s Valaya Exclusif."

JG: "I wore the Devon by Danielle Frankel. I had been to quite a few bridal shops in New York City with my family and honestly was worried I’d never have that feeling. My only priority was to feel comfortable and like myself in my dress. Once I tried on the Devon, it checked both boxes in stride. I loved how effortless I felt in it."

JG: "We chose to do our first look before the ceremony so that we could get all the jitters out beforehand, spend some time together, and have a moment just us before all our guests were there. It was such a special moment for us to connect."

AR: "Before the wedding, Jordan had me draw what I thought her dress would look like. I did my best. I had a feeling it would be strapless, but her dress exceeded my expectations. She looked elegant, beautiful, and like herself. I loved it."

JG: "It [the dress] was lightweight, interesting without losing its timeliness, and flattering. The Danielle Frankel team helped me make some tweaks to it (like removing the train and lowering the back hem) that made me feel my absolute best. I paired the gown with the Pleated Tulle Sacae Veil from Danielle Frankel and heels from Proenza Schouler (aka my go-to brand for comfortable heels)."

Rossman poses with his groomsmen.

Jordan takes pictures with her bridesmaids.

WWW Weddings Tip: "Your energy on the wedding day is everything! We had a conversation before the wedding in which we reminded ourselves that the guests would feed off our energy. If we're having the best time, they will too. That was our mantra the whole weekend, and we believe it was key to making it the best weekend for both our guests and us."

JG: "For jewelry, I wore a tennis necklace and diamond studs from Dorsey. I got married in Adam’s grandmother’s wedding band, as Jewish tradition requires a solid metal band for marriage. After our ceremony, though, I swapped it out for my custom gypsy ring, which features an emerald in the center and two diamond baguettes, and a channel-set ring with round diamonds."

JG: "We are both Jewish, so we had a traditional Jewish wedding officiated by a rabbi. Before the ceremony, we signed our ketubah (the Jewish marriage contract)."

Goldberg and Rossman sign their ketubah.

Rossman walks down the aisle with his parents.

JG: "Our florist, Siobhán from Loam Studios, completely understood the vision. We wanted everything to feel super organic, like it could’ve grown at the ceremony space. She used hydrangeas—a special request to pay homage to our summers in the Hamptons—along with calla lilies, ranunculus, and musk roses. She ensured that our aisle felt fluid, not fragmented. She sourced antique pots to put under the wood chuppah, with florals 'growing' out of them. She also used one of the antique pots to create an extra-large floral arrangement for the escort-card table."

JG: "The ceremony began with the seven circles. We got married underneath a chuppah, where tallits from our late grandfathers hung. Adam broke the glass (effortlessly!)."

Rossman and Goldberg break the glass and say "I do."

WWW Weddings Tip: "When it comes to your wedding wardrobe, pick the pieces that make you feel like yourself. While weddings can feel like an opportunity to go outside of the box with style, I felt calm and present because I was so comfortable with my looks. Yes, they were still so special, but I felt like myself and didn’t have to worry about adjusting things throughout the day."

WWW Weddings Tip: "Rank your priorities and refer back to them as often as you can! For us, we prioritized time together, the music, and the people. Whenever we were in doubt, we came back to those three priorities to guide us."

JG: "We hosted a cocktail hour, where guests enjoyed a seafood tower, caviar bumps, and a variety of other hors d'oeuvres and cocktails served on antique silver trays. We snuck away for the first five minutes to take it all in (and get some post-ceremony pictures!)."

JG: "For the reception, we wanted it to feel intimate and moody. We had candles lit for most of the evening. We also chose to use six long rectangular tables arranged around the dance floor to create that dinner-party vibe. Our table arrangements were in low, mismatched chrome vases to ensure that guests could talk to each other across the table."

JG: "Our reception was all about the dancing, which is exactly what we wanted. After both our parents spoke, Drywater Band took the night to the next level. The dance floor was packed all night, and we felt so overwhelmed with love!"

JG: "We did our first dance to 'Thinking Out Loud' by Ed Sheeran, I danced with my dad to 'Sparks' by Coldplay, and Adam danced with his mom to 'My Wish' by Rascal Flatts."

JG: " We did the hora, and Adam was basically in the air the whole night—his friends would not put him down! We never left the dance floor and were surrounded by all of our favorite people the whole night long. It was everything we could've dreamt of and more."

JG: "Right before the cake cutting, I changed into a long-sleeve Toteme dress from the Resort 2026 collection. I'd tried it on at a work photo shoot and instantly knew I needed it. It was so comfortable, and even though I was covered up, I felt so sexy in it."

JG: "We had Raising Cane’s and Caffè Panna passed out for late-night snacks, and my cousin Frasier Lampe, founder of Frasier Sterling, made custom 'Caffe Rossman' hats for everyone."

JG: "We snuck away to cut the St. Honoré cake from Rocheli Patisserie, which was covered in profiteroles to honor Adam's late uncle who passed away last year. When the reception ended, we took party buses to The Marlow for the after-party. DJ Leslie Nava played deep house, we danced under a disco ball, and we had bowls of sour candy everywhere. We finally took a pedicab back to the hotel—it was the perfect end to the night."

Makeup Artist: Hannah Zahner
Photographer: Taylor and Gaston Folmar
Florist: Loam Studio
Stationery: Off the Aisle
Caterer: Contigo Catering
Venue: The Arlo
Rentals: Table Manners TX
Band: The Drywater Band
After-Party: Marlow Bar
After-Party DJ: Leslie Nava
Cake: Rocheli Patisserie