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The 5 Best Nette Fragrances NYC It Girls Are Wearing Right Now

 The 5 Best Nette Fragrances NYC It Girls Are Wearing Right Now

I was first introduced to Nette, a niche fragrance brand based in NYC, when I was in the midst of sniffing hundreds of perfumes for Marie Claire’s inaugural Fragrance Awards in 2024. Once you’ve smelled roughly 250 scents in a given day, everything starts to smell of sameness—the gourmands are all weirdly reminiscent of one another and the skin scents, which were blowing up at the time, were more or less all interchangeable. It wasn’t until I came across Pear Jam, Nette’s jammy and wildly joy-filled fruity floral blend with Japanese pear and raspberry pulp, that I felt like I had actually stumbled across something genuinely new in the market. It made me feel giddy—and that was the point.

The crux of Nette is emotional chemistry. Founder Carol Han, who is a second-generation candle maker and one of my favorite humans I’ve met in the beauty industry, approaches each scent like a piece of poetry. “I think of scent as a language. Every Nette fragrance begins as a poem I write that captures an emotion—joy, calm, nostalgia, desire. That poem becomes the blueprint for the scent: it defines the emotional intention,” she explains. “Then we bring science in. Each fragrance is scientifically proven to boost certain emotions.”

The proof is in the perfume. Lemon Puff consistently provides a wave of calm. Mochi Banane gives me that touch-grass grounding. Rose Parade is a manifestation of feelings of comfort. But don’t just take it from me—discover the five best Nette fragrances in the brand's portfolio and enjoy tapping into some of that NYC It-girl energy.

The Best Nette Fragrances

The Best Citrus Nette Perfume

The Best Fruity Nette Perfume

The Best Banana Nette Perfume

The Best Floral Nette Perfume

The Best Vanilla Nette Perfume

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Tagged with

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#lemon puff
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#mochi banane
#rose parade
#vanille
#citrus
#eau de parfum
#fruit