August 5, 2026•1 min read•from InfoQ

JioHotstar Explains the Distributed Engineering Behind Personalized Ad Requests at Streaming Scale

JioHotstar explains the distributed architecture behind its real-time ad request workflow, covering ad decisioning, waterfall tiering, pacing algorithms, latency optimization, and service coordination required to select and deliver personalized advertisements during streaming playback at scale.

By Leela Kumili

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Tagged with

#JioHotstar

#Streaming

#Personalized Ads

#Distributed Architecture

#Ad Request Workflow

#Ad Decisioning

#Waterfall Tiering

#Pacing Algorithms

#Latency Optimization

#Service Coordination

#Real-time

#Scale

#Streaming Playback

#Advertisements

#Architecture

#Workflow

#Tiering

#Algorithms

#Optimization

#Coordination