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VSCO Clarifies Photographers’ Pay for ‘The Fifty’ Billboard Project

VSCO Clarifies Photographers’ Pay for ‘The Fifty’ Billboard Project

A large outdoor billboard against a cloudy sky features a woman with windblown hair standing in front of a desert landscape, with the text "50 STATES. 50 BILLBOARDS. 50 PHOTOGRAPHERS." overlaid.

Earlier this week, VSCO announced "The Fifty," a coast-to-coast project that would put a different photographer's photo on 50 billboards in every U.S. state. Today, it clarified some questions regarding pay and legality.

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