What makes you fall for a small fashion brand?

I’m the founder of Loom & Wren, a tiny UK brand. We’ve sold through our first two collections, have very nearly sold out of our third, and are working on our September collection now, which is very exciting.

I’d love to know, what is it that makes you fall for a small fashion brand? Is it the pieces themselves, the fabrics, the story, finding something you haven’t seen everywhere else?

I’m always interested in what people love about discovering smaller brands, particularly in a community like this.

This is one of our pieces from the last collection - our Lobster Cove Tote.