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Kodak Has Overtaken Fujifilm as Japan’s Film Brand of Choice

Kodak Has Overtaken Fujifilm as Japan’s Film Brand of Choice

The storefront of a Yodobashi Camera store in Shinjuku at night, featuring bright neon signage, floor information displays, and rows of capsule toy machines.

Last year, Kimiyasu Morikawa published the first comprehensive film usage survey conducted in Japan, giving insight into usage habits, brands, and more. It is the only publicly available recurring survey of film photographers in Japan and is now in its second year.

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#recurring survey
#Yodobashi Camera
#Shinjuku
#neon signage
#capsule toy machines
#market share
#consumer behavior
#brand preference
#analog photography