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•1 min read•from PetaPixel

10 Years Later, Hasselblad’s Mirrorless Gamble Has Paid Off In a Huge Way

10 Years Later, Hasselblad’s Mirrorless Gamble Has Paid Off In a Huge Way

A person in a black outfit holds a large Hasselblad camera with both hands, focusing on the camera’s lens and controls against a dark background.

Hasselblad's latest financial statements offer further proof that it is a company in rebirth, and that Hasselblad's decision to join the mirrorless medium format market was exceptionally shrewd and well-timed.

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Tagged with

#Hasselblad
#Mirrorless
#Medium Format
#Financial Statements
#Camera
#X2D-II 100C
#Lens
#Controls
#Market
#Rebirth
#Photography
#Image
#Digital Photography
#Technology
#Equipment
#Gadget
#Black Outfit
#Dark Background
#Shrewd
#Well-timed