What I have learned about Indian Handloom after entering the business

Before entering the handloom and sustainable fashion business, i thought I understood textiles reasonable well.

I was wrong.

One of the biggest things I have learned is that a handloom product isn't simply a product. Behind it is a person, a skill, a community and often generations of knowledge.

I am still learning, but I am curious - what makes you personally value a handloom product over a machine made one?

Is it Craftsmanship? The story? Quality? Sustaonability? Cultural connection?