‱2 min read‱from SustainableFashion

Looking for feedback on a Brazilian fashion brand concept đŸ‡§đŸ‡·

Hi everyone! We’re a group of Design students developing our TCC around MUVVUKA, a Brazilian fashion brand focused on versatility, sustainability and Brazilian identity.

Our idea is to create pieces that are “basic, but different” — versatile enough to adapt to different styles and occasions, while incorporating Brazilian cultural references in a subtle and understated way. Rather than making these references overly explicit, we want them to naturally blend into everyday clothing, allowing the pieces to remain relatively neutral and easy to mix and match with different styles and outfits.

Our products are also designed around fabrics and colors that are often discarded, overlooked, or even rejected by thrift stores, giving these less desirable materials a new purpose through design and versatility.

We’re currently researching our potential audience and would love to hear what you think about the concept.

If you’re interested in fashion, creativity, sustainability, or simply like clothing that can be used in different ways, we’d really appreciate your perspective!

You can:

- Answer our short survey (it only takes a few minutes);

- Or, if you prefer, just share your opinion here in the comments based on the information in this post. We’d especially love to know what you find interesting, what you would change, what might make you interested in the brand, or what you think is missing.

If the language is a barrier, feel free to use Reddit’s translation feature or any translator — we’d be very happy to hear from people from different places and backgrounds!

Survey:

https://docs.google.com/forms/d/1\_JHj9wQk55NUNVeRGniBWr4jHkAM5YrNTBbeMgDbtcg/viewform

Thank you so much for helping us develop our project! đŸ«¶

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Tagged with

#sustainable fashion
#Brazilian fashion
#Sustainability
#Versatility
#Brazilian identity
#Cultural references
#Upcycled fabrics
#Thrift store fabrics
#Discarded materials
#Basic clothing
#Mix and match
#Understated design
#Design students
#TCC
#Fashion brand
#Creative design
#Audience research
#Clothing design
#Neutral clothing
#Reddit survey