•1 min read•from Towards Data Science
Optimal Traffic Allocation Under Heterogeneous Variant Cost
Why the default 50/50 split is the wrong move when your treatment is more expensive than your control, and how cost-based sampling weights fix it
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Tagged with
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#cost-based sampling
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#optimization
#A/B testing
#statistical significance
#experiment design
#data science
#cost optimization
#resource allocation
#variant
#control
#sampling
#weights
#split testing